Julianna Leopold

A single training video changed everything for me.

Working at Coach in my teenage years, it wasn't the clothes that stuck, it was the film. I was enamored by the brand videos that we were made to watch for training and how they made me feel passion for a brand that, before, I had only felt obligation for. That moment sent me to Savannah College of Art and Design, where I studied fashion design before quickly finding my way to film. I fell in love with narrative storytelling but always had brand identity films in the back of my mind.

Eight years later, the obsession hasn't changed. Narrative storytelling and brand identity live side by side in everything I create. Whether the camera is rolling on a quiet personal moment or a brand's biggest campaign, the approach is always the same. Get close, stay present, and let the real story lead.